I’ve lived in both big cities and rural communities, I’ve come to appreciate the unique charm and necessities that each setting offers. When I moved to rural areas, Tractor Supply Co. (TSC) became an essential resource for the supplies I needed–random but still needed. Even after transitioning back to a more suburban environment, I found myself making the sometimes 25-minute drive to a TSC–I was familiar and it felt safe. I’m a Black queer person walking into what is seen as a traditional cis hetero-noramative space…I’m just saying many spaces don’t feel welcoming.
However, recent decisions by TSC have caused me to reassess my loyalty. Earlier this year, Tractor Supply Co. announced that it would cease submitting data to the Human Rights Campaign (HRC) and significantly reduce its support for Diversity, Equity, and Inclusion (DEI) initiatives (LGBTQ Nation) (Ark Valley Voice). This shift appears to be a response to pressure from conservative groups, leading to the elimination of roles and programs that had once made TSC a more inclusive and welcoming place for all customers, including those from the LGBTQ+ community.
Historically, TSC had been recognized for its efforts in promoting diversity and inclusion. It earned spots on Newsweek’s list of America’s Greatest Workplaces for Diversity and Bloomberg’s Gender Equality Index (Ark Valley Voice). These accolades reflected a commitment to creating an environment where all customers, regardless of their background, felt welcomed and valued. The company’s previous stance resonated deeply with me as a queer person, making me feel seen and respected in spaces that are often challenging to navigate.
The recent policy changes, however, suggest a departure from these inclusive values.
The decision to distance the company from the HRC and DEI initiatives undermines the sense of belonging that TSC once fostered. As Eric Bloem, Vice President of Programs and Corporate Advocacy at HRC, poignantly noted, “Caving to far-right extremists is only going to hurt the same folks that these businesses rely on” (Ark Valley Voice). This sentiment echoes my own concerns and the broader implications for rural and suburban communities that house diverse populations, including LGBTQ+ individuals.
The rural U.S. is home to millions of LGBTQ+ people who contribute significantly to these communities as shoppers (Ark Valley Voice). The abrupt shift in TSC’s policies raises important questions about the company’s commitment to all its customers. Are we no longer valued? Is our presence and contribution to these communities now considered less important?
This decision has personal and broader social implications. For many, including myself, TSC was more than just a store; it was a symbol of support and inclusion in environments where such values are crucial. The policy reversal feels like a step backward, diminishing the effort and trust built over the years. It felt like a great relationship, and then all of a sudden, you get a note from your partner saying they are moving on.
Given this significant shift, I have made the decision to no longer patronize Tractor Supply Co. The values that initially drew me to their stores seem to have been compromised, leaving me to seek alternatives that align more closely with my principles. There are other businesses and cooperatives that continue to uphold strong commitments to diversity and inclusion, ensuring that all customers feel valued and respected.
The decisions by Tractor Supply Co. mark a significant and troubling shift away from the inclusive policies that once defined the company. As a loyal customer who found both practical value and a sense of welcome at TSC, this change is disheartening. Moving forward, it is essential for companies to recognize the importance of maintaining inclusive practices, not only for the sake of their diverse customer base but for the broader societal impact these policies represent.
Densil Porteous, a seasoned leader and advocate for humanity. With a multifaceted background in entrepreneurship, higher education administration, strategic marketing, development/fundraising, venture, and social impact, Porteous offers a unique perspective on a variety of topics and he shares insights on his blog, “Think Higher. Feel Deeper. – Destination: Unknown”.
