Recently Amit Mrig, President of Academic Impressions, wrote a piece called “Dear Small College President.” In the piece Mrig shares some words of wisdom he has acquired from working with various small college presidents and boards. In short below you’ll find the five suggestions–which I imagine are in no particular order.
- You have to differentiate. Small, student focused, and a beautiful campus are not differentiators.
- You don’t have a marketing problem.
- Focus is key.
- You need to have “ruthless patience.”
- You know what you need to do. Do it.
All of these points are strong and should be given consideration, but it was number four that spoke the loudest: You need to have “ruthless patience.”
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“When we interviewed him for our paper Small but Mighty: 4 Small Colleges Thriving in a Disruptive Environment, Lynn University president Kevin Ross spoke about the need for both long-term vision for how to differentiate your college and—just as important—the grit to see it through. In his own case, he stayed the course of a long-term plan through the recession:
“The economic downturn was tricky. We knew that for a couple of years we would have a smaller but higher quality class; our entering class was in the 400s at one point; we knew how long we could sustain that, and we knew we had to stay the course and have what we call ruthless patience. Now our class is closer to 700 students.”
If your institution’s long-term plan is to survive economic upheavals, turnover on the cabinet or in the presidency, and momentary crises, your leadership team and board must cultivate “ruthless patience.” You have to stick with initiatives. You have to plan for the long term.
The short tenure of institutional leadership is particularly a challenge here. You can’t let new administrations derail the long-term plan. The role of the board is key here. The board owns the institution and needs to serve as the trustees not only of its fiduciary health but of its long-term vision and plan!”
You can read Mrig’s full article by clicking here.
