Those of us in public relations labor under a lot of job titles:

  • coordinator of public information,
  • communications manager,
  • vice president of media relations,
  • assistant director of marketing for public relations.

Does our title matter at all in how we do our jobs? Or how we are perceived in our jobs? Simple answer: yes.

Title = Which seat at the table?

Today almost every PR and marketing job , has some Web-related duties. Virtually every college has one or more writing and editing positions dedicated to the Internet, and Web-site development is often a separate department within the marketing office or functions independently, bridging marketing with information technology. If they don’t already exist, positions like director of social networking may not be far behind.

However your job title came into being, what are your options if you’re stuck with a lousy one?

Here is one person’s take on the challenges of a title.