PerezAnyone who is tunned in to contemporary pop-culture within the last nine years has likely heard of Perez Hilton.

Mario Armando Lavandeira, Jr. (born March 23, 1978) is an American blogger and television personality. Lavandeira later adopted the Perez Hilton moniker, clearly a play on Paris Hilton, as homage to the somewhat better Hilton. It was his blog, Perezhilton.com (formerly PageSixSixSix.com), known for posts covering gossip items about celebrities that made him culturally relative today.

Lavandeira first showed up on the pop culture seen in a 2001 episode of the acclaimed HBO drama series The Sopranos. In 2004 Perez was selected to be on VH1’s reality weight-loss show “From Flab to Fab.” Well we know that until mid 2012 Perez felt he was still struggling with his weight until his big debut at the 2012 MTV New Now Next Awards where he arrived shirtless on the red carpet showing off his post 70 pound weight loss body.Perez Hilton

Ok I digress…

In 2004 after his VH1 appearance Perez launched his infotainment blog now known as Perezhilton.com. Lavandeira states that his blog was different than others at the time because it wasn’t about personal musings–it was about gossip pertaining to the stars–which, of course, was much more fascinating than his own life–and continues to be [I said that last part…he didn’t]. The blog has evolved over the years as it has amassed a solid following and garnered attention from all walks of industry and government.

Perez is also known for posting tabloid photographs, on his blog, over which he has added his own captions or “doodles.” His blog has garnered negative attention for its attitude, its “outing” of alleged closeted celebrities and its role in the increasing coverage of celebrities in all forms of media.

In an effort to be like credible media outlets, such as Sugar Inc., Perezhilton.com has expanded in online presence from just celebrity gossip to fashion, fitness, pets and kids/parenting. Ok, wait…let me clarify Sugar Inc. expanded their Popsugar brand and then made strategic steps to engage a larger market–I wont give Perez that kind of forward thinking credit or support of possibility of success. I do give him credit for being able to stir a pot long enough to make his 15 mins turn into something more than he should have had.