Love and war, oddly enough, make people feel uncomfortable–maybe even equally?

Filmmaker Tatia Pilieva asked 20 strangers to kiss and screenwriter Max Landis “gathered acquaintances, friends both casual and close, paired them randomly, and asked them to hit each other in the face.”

Yup…just a straight on slap.

The result–a hilariously compelling video that makes you cringe…but can turn away. Landis notes “No one was pressured, and everyone was hit as hard as THEY asked to be hit.”

There is an odd joy for those being hit and those doing the hitting…but how do you the viewer feel?