Logos are so fascinating. A little image can speak volumes about a brand. A brand logo can make or break a product and can generate consumer loyalty in strange ways. For example here are 10 well known logos that have evolved over the years..some so well known that the name of the company has been dropped from the logo.

Well, some logos are so creative that the message isn’t always what you see in the forefront. The hidden message logo has grown in popularity as it has enabled brands to add a layer of mysticism and creativity to their graphic representation. Maybe you’ve noticed the smile in the Amazon logo, but did you notice it is an arrow that points from A to Z?

Here are 23 logos with hidden messages.