Several days out of office and former Secretary of State Hillary Clinton has launched a new website… She didn’t reclaim HillaryClinton.com, although the domain is still live. In trying to start afresh she has launched HillaryClintonOffice.com.
Now, everyone is speculating what this means exactly…well here are my basic thoughts and then you can make your own decision(s):
- Going back to HillaryClinton.com doesn’t allow for a new image
- Using HillaryClintonOffice.com allows Clinton to keep the direction of her brand open
- Office is general enough without making a claim for “Office“
I’ll go out on a limb (even a thin one at that) and say that the idea is likely a play on academia’s use of Office Hours, now a popular trend in large corporations having Open Office Hours for lower level employees and senior staff members.