A favicon (short for favorites icon), also known as a shortcut icon, Web site icon, URL icon, or bookmark icon, is a file containing one or more small icons, most commonly 16×16 pixels, associated with a particular Web site or Web page. Browsers that provide favicon support typically display a page’s favicon in the browser’s address bar and next to the page’s name in a list of bookmarks. Browsers that support a tabbed document interface typically show a page’s favicon next to the page’s title on the tab, and site-specific browsers use the favicon as desktop icon. {1}

I find myself looking at favicons all the time. Maybe it is because I have my own set of sites and I believe a favicon is so important to brand recognition. There is a slight warm feeling you get from seeing a familiar favicon on your web address bar or as you quickly scan your favorites folder to find a particular page which you have earmarked for quick reference.

Well it is clear that Google understands the value of a favicon as they have spent a large amount of dollars on creating icons that marry all their brands together. From Google Search to YouTube the favicons are distinguishable as an arm of the Google brand. So of course when these things change it is rather noticeable…I mean didn’t everyone notice the shift slightly before YouTube launched the new interface? Haven’t you noticed the change in favicon for the relatively new Google+?

G+ Old

G+ New

Notice my favicon up there? While I did make my own favicon you can generate one here.