Child abuse ad created with different messages in same image

Posted on Posted in Life, Technology

A new ad campaign aimed at combating child abuse is raising awareness in the most public way it knows how: posters of abused children displayed to the masses. In an effort to provide abused children with a safe way to reach out for help, a Spanish organization called the Aid to Children and Adolescents at Risk Foundation, or ANAR for short, created an ad that displays a different message for adults and children at the same time. The secret behind the ad’s wizardry is a lenticular top layer, which shows different images at varying angles.

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