Thirty years of research by leadership guru Dr. John Kotter have proven that 70% of all major change efforts in organizations fail. Why do they fail? Because organizations often do not take the holistic approach required to see the change through.

Step 1: Establishing a Sense of Urgency
Help others see the need for change and they will be convinced of the importance of acting immediately. Learn More »

Step 2: Creating the Guiding Coalition
Assemble a group with enough power to lead the change effort, and encourage the group to work as a team. Learn More »

Step 3: Developing a Change Vision
Create a vision to help direct the change effort, and develop strategies for achieving that vision. Learn More »

Step 4: Communicating the Vision for Buy-in
Make sure as many as possible understand and accept the vision and the strategy. Learn More »

Step 5: Empowering Broad-based Action
Remove obstacles to change, change systems or structures that seriously undermine the vision, and encourage risk-taking and nontraditional ideas, activities, and actions. Learn More »

Step 6: Generating Short-term Wins
Plan for achievements that can easily be made visible, follow-through with those achievements and recognize and reward employees who were involved. Learn More »

Step 7: Never Letting Up
Use increased credibility to change systems, structures, and policies that don’t fit the vision, also hire, promote, and develop employees who can implement the vision, and finally reinvigorate the process with new projects, themes, and change agents. Learn More »

Step 8: Incorporating Changes into the Culture
Articulate the connections between the new behaviors and organizational success, and develop the means to ensure leadership development and succession. Learn More »

kotter 8 step change model