I like to share points on personal brand and the idea of the importance of creating your own and really owning it. In this day the internet really can shape who you say you are and who people believe you are. When you don’t take a primary stake in what is going on as it relates to your persona online…well things could just get ugly.

Personal brand ownership is not solely about networking your way to a top job. Personal brand ownership is about owning your voice and image in a world that is becoming increasingly smaller because of “connectedness”.

“If you take a look at the top 10 Twitter users you’ll see a list of famous men and women, from Justin Bieber to Selena Gomez, who have used the popular platform to further expand their personal brands. Perhaps more interesting, however, is how everyday people are investing more time and energy into social networking for professional purposes” says Amber Mac for Fast Company.

Here are 5 steps Amber shares to building a better personal brand online:

  • Have a home base online.
  • Be a better blogger.
  • Avoid mobile mistakes.
  • Never stop networking.
  • Adopt new services.

Read full details for each step here.